lululemon leadership conference 2015

Posted on: October 29, 2015


To say that my life was changed is an understatement.  I can’t even describe the feelings I had during conference.  I was honored to be one of the 17 worldwide educators selected to attend and I walked in without any expectations.


Let’s start with my travel day.  My ticket was booked through Alaska Airlines but the flight was actually on an American Airlines plane. I was shuffled between both desks at the LAX (which is a nightmare to begin with) causing me to miss the hour check in mark for an international flight. I waited in the American Airlines 20 min line to rebook my flight only to be told I had to march back to Alaska to be rebooked.  So I ran back to Alaska. Waited in that line only to be told I had to call the travel agency that booked the flight through lululemon.  I was greeted by the sweetest women there and she informed that they couldn’t rebook me, it had to be the agent at the airport. By that point I am in full on tears and back in the Alaska line. An Alaska agent finally gives me some answers but for confusing reasons couldn’t book me and directed me to the Alaska airlines reservation hotline.  After being disconnected 3 times, I finally got on a flight to Seattle. Tear stained face and all I as so grateful to be on that plane. The next flight out of Seattle to Vancouver wasn’t till 11:10 pm and I was due to land in Seattle at 2:30 pm meaning I would be in that airport all day. God was looking out for me because I sat next to the NICEST people on the plane and I landed the last standby seat on an earlier flight to Vancouver. The good news is that I finally made it and the bad news is my bag didn’t!!! Another round of phone calls and I finally got my bag by 2 am that night. Rough start to say the least.


Day one began with meditation lead by Laurent, our super cool CEO, and all things lululemon related. The room was full of 987 of lululemon’s store managers, Regional/Area leaders, Corporate leadership, and the 17 educators. The 17 of us were asked to stand and the room erupted with applause and appreciation. Tears filled my eyes witnessing us all standing together and the love in the room.  lululemon firmly believes that the educator is the most important role in the company and it was unreal to stand there as a representative at conference.


Day 1 continued to get better as we learned more about our Senior Leadership, the year in review, and whats next for the company. #joblove and #jobpride.  Countless dance parties, sweaty Kundalini yoga, and the November project, bonded the members of conference together and the connections I made with lemons from all over was priceless!


I got up close and personal with the lululemon’s new core values and dug a little deeper to find mine.  I sat a table and ate with the Women’s design/ merchandising team and marveled at their jobs. Day two I met my #girlcrush and chatted with her about her role and my goals to follow in her footsteps. I listened intently to Seth Godin and i’ve decided to live full cheetah in all aspects of my life. In-Q made me cry with his powerful poetry and his passion for his art which reaffirmed my love and passion for mine.  I create my future and no artist waits for the right time to make great art. Tracy Hutton reminded me to choose happiness and that #happinessisnowhere. Hari Om.


Day three I marveled at all the international opportunities and the growth overseas. I marveled at the passion and clear vision that the Senior leaders have for lululemon. I marveled at the possibilities to elevate the world and what we are up to to do just that.  Susan Conrad challenged us to let go of anti-visions we create for ourselves and others.  Reminded us to forgive ourselves and I proclaimed my goals in front of the entire team of store managers and leadership for USA. I am thankful I experienced it all with Jen (my amazing store manager) who supported me the entire way. We laughed, cried, danced and sang.  Both changed forever.  Great leaders develop great people and she does just that.


Vancouver and all it’s beauty stole my heart and I wouldn’t be surprised If I am back very soon. Mountains, beaches, a beautiful city, and lululemon. What more do I need? :)


We toured the Head Office (store support center) and I had job envy the entire time. Meeting those responsible for the product I love was exciting and I asked way to many questions. In the basement, there is a space that’s just for innovation and creativity called the white space and I was lucky enough to tour it. Again #jobenvy. I died when we toured the design area filled with fabrics, colors swatches, and upcoming designs. You could call me a little product obsessed.


The final wrap up Bonfire may have been my favorite.  The entire conference room was transformed into a large bonfire scene and it was an epic party complete with the CEO participating in Dance Dance Revolution. Just picture 987 lululemon folk ready to have a good time. Oh..and I can’t forget the mini smore’s!


IMG_5297I don’t even know how to wrap it all up. I wish I could relive this experience over and over again.  It’s my goal to let it live in my daily life. I came home inspired and changed. Changed to do better, be better, and stop apologizing for who I am. To be happy and that I am the master of my happiness. I matter and what I do matters. I will not say sorry for my art. I create my future.



Dreaming of Fall

Posted on: October 12, 2015


Fall is no where in California. It was dreamy, drizzling, and foggy in Vancouver but with my busy work schedule I enjoyed it from my hotel window.  I was hoping San Fran would give us a taste of crisp air but It didn’t. Luckily we enjoyed the heat and got our sweat on climbing up and down the rolling streets.


These Durango Moccasin boots are dying to be worn and I’m dying to wear them through a pile of crispy leaves. I complained about cold in Minnesota but I’ll take it now! Its 82 degrees in the middle of October here! It’s going to be Christmas before I get a chance!



1. Moccasins. 2. Scarf (similar). 3. Sweater. 4. Jeans. 5. Watch. 6.Lipstick




Posted on: September 6, 2015




Can’t wait to see what my next box holds! Have you ordered yours yet? Remember you have a free month to try it out using my code jessieannjamesxoxo at Rocksbox!



RocksBox Shine Insider

Posted on: August 27, 2015


Did you ladies know you can get the latest, totally customized to your style, jewelry right to your door?
Well you can and I’m giving you an exclusive chance to try it for 1 month free!

Rocksbox is a membership-based jewelry styling service. Straight to your door access to a personalized rotating closet of designer jewelry, sent in sets of three at a time.

Here are a few things you should know…

Rocksbox sets are curated for you based on your style profile.
You can keep and wear your Rocksbox pieces for as long as you like.
You can return your set anytime, as often as you like, and we’ll send out a new set of three right away. How cool is that?!
You pay the same membership fee regardless of how often you exchange your box.
When you’re ready to refresh your box, send back all the pieces you don’t wish to purchase.
If you love a piece, keep it when you return your box and you’ll be billed at the Insiders’ Price shown on your packing list.
You can find a lot more answers on the FAQ page.

I’ve teamed up with the ladies over at Rocksbox and you can get your own personalized box for FREE your first month using the code jessieannjamesxoxo at checkout! My first box is on its way and I am so excited to give it a try. I am not usually the one to go jewelry shopping so I am looking forward to it on my door step.  Check back soon for how I style my box!



What You Get When You Hire a Choreographer

Posted on: August 20, 2015

What exactly are you paying for when hiring a guest choreographer? Well, I’m here to tell you and give you a small peek behind the curtain!  As a free lance choreographer and teacher I spend most of my time traveling to studios nationwide. A studio normally reaches out to the choreographer of choice and communicates how much and what type of work they are looking for.  Solos, duos, trios, small groups, large groups and sometimes even production numbers.  It’s then determined what style is needed for the competition season. I usually choreograph Jazz, lyrical, or contemporary pieces, but mostly contemporary!

11781720_10207057776899981_2440039941958660770_nDates are set and flights are booked. Now what? Well I spend hours pouring over music waiting for something to inspire me.  I can’t create without a song that speaks to me and shows me exactly how the piece should go.  I am a big believer in each piece having a specific intention and story. Once the song is selected and the studio approves, I usually have to cut it to meet the under 3 min requirement.  I edit all of my music since it is sometimes stressful sending it out to someone else.  That usually takes a bit of time and dedication at my computer to make it sound how I want it to.

I then spend time brainstorming concepts and ideas.  Sometimes that entails props, costume design, staging etc. Every choreographers process is different but I can’t create much more than a chorus unless I am in the studio with the dancers.  I need to feel the energy in the space and get and idea of what they can and can’t do. I won’t be the one on stage so it should feel good on their bodies, not mine.  Most parents and studio directors only see the in studio process but there is so much more that happens behind the scenes.

I love what I do and I wouldn’t trade it for the world.  It can be a long and hard process with months of traveling but creating art fuels my soul and I consider myself extremely lucky to call this my job.




My Travel Must Haves

Posted on: August 11, 2015


You would think I am dating LAX the amount of times I am there.  We have regular dates, sometimes pleasant ones, and other times I want to punch him.  Delta or Virgin are by far my favorite (good job LAX), Southwest and Sun Country a close second, but American really can’t live up. Sorry American you’re out.

IMG_3112I’m not exaggerating when I say I am there at least 3 times a month! I am a pro packer by now and here are my favorite travel accessories.


I’m usually searching for new music or cutting existing songs for choreography on the plane. There is so much noise on the plane I like taking my Bose that fully cover my ear!  Eliminates the extra distractions.

IMG_3113My hair is not a natural beauty! I can’t travel without my Bumble and Bumble:)



 How bout those sunglasses?! I’m so embarrassed. I didn’t realize they were dirty when I took the photos. Oh well. #realife.

1. Bag. 2. Earphones. 3. Shampoo & Conditioner. 4. Book. 5. Day Planner. 6. Phone Charger. 7. Sunnies.

Happy Travels



Easy Summer Hair Inspo

Posted on: July 19, 2015

I am one lazy gal when it comes to my hair! I’m all about air dry with a natural wave and it usually ends up in a top knot 4 times weekly. I gathered my fave summer hair inspirations for a little update in my do!

PicMonkey Collage1. Top Knot 2. Braided Half Up 3. Braided back. 3. Twisted Half Up

What’s your summer hair go-to?



I can’t do all the things….

Posted on: July 13, 2015


This one may get a little churchy so consider yourself warned. I was sitting in church sunday and wasn’t feeling well.  I made it through sacrament meeting, then sunday school, and considered heading home for the 3rd meeting.  Sunday school ended and I about stood up to go but decided I could last a little longer.  The teacher walked over and handed me a quote to read during the lesson.  I couldn’t leave now.

The lesson began and it was about love.  Pure Christ like love.  Most of the lesson was pulled from talks by Cheicko Okazaki.  She has numerous books and spoke a lot for our church but I had never heard of her previous to the lesson.  I glanced down to the quote and of course it was everything I needed to hear.  It’s no coincidence she had me read the following from her talk.

“We need to love ourselves. Remember that in a gospel sense love means and unconditional desire for the eternal well-being of a soul. Do we feel that we’re worthy of such an unconditional regard? Not just someday. Not just if we do everything on the list.  But right now? The lord is my helper.  I can go to him.  He loves me and wants an eternity of good things for me.  But he also wants to give me seconds, and minutes, and hours of good things right now. This is true for you, too. He’s not waiting for us to become perfect before we can be happy.  We can take our time. We can enjoy ourselves. We can consult our own needs and wants. We can forgive ourselves for what we can’t do, and we can be patient about the things we can’t do yet.  We can lighten up and stop punishing ourselves by thinking we have to do it all.”

Pretty heavy stuff right? The conversation went on and we touched upon the pressure that we all feel to be perfect. The pressure to be the best house wife, blogger, photographer, killer abs, dancer, choreographer, best dressed… and the list goes on and on and on.

Celebs look perfect from the outside and so do the Jones’ next door.  The reality is we are all fighting our own battles and sometimes I can only do one thing on the list.  That should be enough. Why do we beat ourselves up at the end of the day? So what dinner isn’t done? At least the laundry is! I’m ok with that! I can’t do all the things but I’ll try my best.  If it’s enough for God, it’s certainly enough for me.



My Favorite Day Planner Picks for 2015-2016

Posted on: June 15, 2015

July is quickly approaching and for some of you that means you need a new planner! There is something about sitting down on a sunday to plan out my week.  I need a space to keep track of my schedule, to do lists, and even journal.  Writing out my weekly goals and setting a daily intention sets me up for success and helps nail down my thoughts. I’ve discovered they run a thousand miles an hour and if I don’t jot it down it’s gone.

My iphone just doesn’t do it for me. It’s kind of like reading a book for me. Reading it on a phone or tablet doesn’t create the same feeling.  There is something about turning the pages and the smell of ink on paper. My day planner is the same. I can’t say enough how much I love writing it down, checking things off the list, and color coding my events. I’ve never considered myself the planner type, but I find myself pen in hand, planning and organizing.


Just for you I compiled all of my favorites! Each planner contains more than just a monthly layout and encourage goal setting, journaling, note taking, and to do listing! What more can you ask for?!?!

1. Passion Planner 2. Plum Paper 3.Erin Condren 4.Day Designer 



Darby Smart {Internet Rehab Inside}

Posted on: June 1, 2015

We all are well aware of my love for DIY and the dreams I have for my future home.  Imagine my surprise, while browsing I Spy DIY, when I found a site that provides all the supplies you need!  Bloggers submit designs and you can shop the DIY! All you have to do is add the supplies to your cart and its sent straight to your door. You guys, I was like a kid on Christmas and I’ve already ordered two projects!



Do yourselves a favor and get ordering! This isn’t a sponsored post, I am just legitimately pumped! It’s fool proof and takes minutes! I’ve already made the Mason Jar Terrarium above and starting on the Gold dipped pots!


Happy crafting!




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